Finding Your Brand

Every artist should have an identity, a desirable consistency in their performances and in all of their work. When your style develops and becomes memorable and desirable enough, you will notice that your pool of fans is growing as well.


For any of the  sure that are fans of Chris Tucker, I'm sure that you can also tell me why. He bring it every time, and he leaves his audience rolling on the floor with laughter, but would you ever look forward to a movie where he didn't make you laugh? Chances are that the world doesn't want a serious Chris Tucker, but at the same time, if he choses to leave the comedy scene for good, it would be to make himself better and not necessarily for commercial appeal. 


I think it's good to challenge yourself as an artist by moving on to new things, but my point is that when you have a good brand going for you, it would be wise to STICK TO IT.


I personally would never settle for being a "One-hit-wonder." I would see what was so great about my last work, and give it to the public again, in a fresh way, so that they can love it just as much as the last one, or even more. 


So if being quirky works for you, be quirky; if you're great at being serious and intimidating, stay with it because your audience will become your fans when they can see your name and KNOW that they're about to experience something that they love. Consistency is key in building a fan base, so do what you do well, and just keep on getting better at it.

- The Artist