Tuesday, June 15, 2010

The Artist Promotion Project

It's been a while since I've posted on Eminence Production Company. We've actually been working on an exciting new project, an artist promotion challenge. Each person is responsible for creating a Press Kit that makets their identity as well as their talent. It has been great, finally using the brand that I've been creating for myself as a way to gain exposure; it's what every young artist should be doing to market their abilities. The kit includes an EPK (Electronic Press Kit), which is just a fancy term for promational video, it also includes a number of artist photos that have been designed into prints, as well as a Personal Impact Statement, recorded to audio.
 The real challenge however, is to be voted the most promising rising artist. To make this happen, we're organizing a press release event, to showcase the members of the company and the goal is to be the most compelling and promising in the eyes of our guest artists. We each will be peforming on the day as well as graciously promoting eachother with the spirit of sportsmanship.
 As for my own brand, I've decided to brand myself as a rising music icon, a prolific saxophonist, and a force to be reckoned with in contemporary Jazz music. I've begun to gather my playlist and my image gallery, and like always, I've been developing my playing style and my image so that I'm constantly improving. The Artist Promotion Project is an exciting one, and I can't wait to see where it takes us.
- The Artist

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